Once the new addresses to be inaugurated were provided, we made a “visit” to the region to see its characteristics. Some were commercial regions, some residential, some with many restaurants, some lent themselves to outdoor media, parks, movies, etc. In all, 19 different actions were considered, such as: Billboard, Urban Media, Newsstand, Outdoor Panel, Cityscape, Electronic Billboards, Taxi , Subway station panel, Newspaper Belt, Bike Billboards, Motorcar, Elevator TV, Airplane Banner, Placemats, Pizza box, Fortune cookies, SMS.

Citibank’s client acquisition increased by 50%, and beat the record for new accounts during a single month for the duration of the campaign.

Through a variety of high-impact actions with relatively low investments, generated spontaneous media and the Citibank will export these ideas for the launch of branches in other countries.