“Conservative is the latest trend”, was the creative line that drew the campaign’s path.The challenge was to translate the campaign and find the right outdoor space, that could be used to exemplify this outstanding position.

Billboards are commonly used advertising spaces, so often used, that had become a regular environment. By turning the media 90º we created a solid statement that supports the idea that even a conservative space, such as a poster site, can turn into something trendy and outstanding.A broad, multimedia campaign complemented perfectly the message, along with a high placement of posters at main streets of whole Austria.

As a result of such innovative use of media, Bank Austria became a trendsetter in the market, standing outside of competitors and creating a huge memo ability with the target audience.An impact and recognition survey proved that the creative use of Bank Austria billboards outperformed the standard landscape format by an index of 160 and provided the desired impact.