Cannes Lions
PROXIMITY/BBDO, Issy Les Moulineaux / EGG / 2003
Overview
Entries
Credits
Description
A media plan targeting both on- and offline.Several mailings and emails were sent to prospective targets. These were followed up with telephone callsAdvertisements in a selection of magazines relevant to the target marketPartnerships with the network of identity storesEvery new card holder would receive a welcome pack
Outcome
The campaign began on November 2002 and by the end of December 2002 had generated 69,000 requests.
Similar Campaigns
11 items