Cannes Lions

BANK

PROXIMITY/BBDO, Issy Les Moulineaux / EGG / 2003

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

A media plan targeting both on- and offline.Several mailings and emails were sent to prospective targets. These were followed up with telephone callsAdvertisements in a selection of magazines relevant to the target marketPartnerships with the network of identity storesEvery new card holder would receive a welcome pack

Outcome

The campaign began on November 2002 and by the end of December 2002 had generated 69,000 requests.

Similar Campaigns

12 items

Egg

BOW & ARROW, London

Egg

2022, EGG

(opens in a new tab)