Cannes Lions

BANK

DROGA5, Auckland / ASB / 2011

Overview

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Overview

Description

A young farm boy, inspired by an ASB bank kids saving class, comes up with an idea to buy a Nintendo. He adopts a lamb to grow, fatten up, then sell to the slaughter house. When the time comes, he can't bear to send it to its terrible fate. He saves the sheep, which promptly runs past him into the safer place of a Ram's paddock. He shears the sheep instead and sells the wool. He gets his Nintendo.

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