Ad introducing the 300 football chromes promotion of the oficial Spanish Football League by the official sponsor, the BBVA bank.Your son will have before everyone else, the cards everybody wants. Get now, in any BBVA branch.

A deal is reached whereby the bank becomes the distributor of the League’s card collection, which enjoys worldwide success.Each new young client, between the ages of 0 and 15 years, is given the album and 300 League cards.

A win win situation.Thanks to this action, BBVA has won (between August and December 2008) over 200,000 new clients who are between 0 and 15 years of age,Panini, the card company, has gone from producing and distributing 270 million cards to almost 400 million cards with the BBVA brand name, as well as duplicating its albums.The graphic media who launched the album in August as a sales gimmick, increased their print run by 20,000 copies (the newspaper La Vanguardia, for example).BBVA scoring 47%, 15% of increase, in aided awareness of companies sponsoring sports events, comes second only to Coca-Cola and before Adidas.