Alice loves a sale. She never misses a good deal. When it comes to money, she's no different. HSBC values different points-of-view.

When passengers disembark at the airport, they were impressed by a tunnel that looked like an autodrome. The walls had stickers like grandstands, the floor became a track, the finish line had a triangular billboard and background sound reproduced the noise of car motors. On the baggage conveyor belt, the people see stickers of grids and racing stripes and signs of start and finish. The climate of the race affected everyone with images and sounds.

From the moment HSBC opted for the segmentation of communication of sponsorship in this international race it had the index of dispersion of investment practically annulled, and the city airport received positive public opinion which was very important to the absolute success of the event.