Cannes Lions

BANK BRANDING

MURDIFICATIONS , Anstead / BANK SOUTH PACIFIC (BSP) / 2010

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You'll see many Papua New Guinean faces sharing their love of PNG with the hand made heart. It's home grown and hand made for PNG by the 100% South Pacific owned bank. The invitation has been issued by BSP to its customers, staff and the community generally to embrace the Hand Made heart by a bank that believes it is more than a bank. It is a part of the unique landscape of PNG. That makes them a bank that you can love.

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