Cannes Lions

BANK GRADUATION PROGRAMME

THE WHITE AGENCY, Sydney / COMMONWEALTH BANK / 2008

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The objective was to attract the top 2% of 2008 graduates to the Commonwealth Bank Graduate Program, positioning the Bank as first choice for graduates, up from seventh. Career opportunities are a key driver when graduates choose a potential employer and typically the information available online is uninspiring and brochure-style. This website set out to demonstrate the choice, opportunity and flexibility that the program provides. Presented as an interactive game, the graduates choose possible career paths and can play repeatedly with different outcomes each time. The site encourages them to apply for the program and share the game with friends.

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