The action, lasting a month for each new branch, contributed to a 50% increase in new clients.The new branches registered a larger number of accounts as compared to pre-existing ones.Citibank decided to adopt this strategy globally for branch openings in other countries.In addition to the impressive results, the action generated spontaneous media. For example an article in one of the most important newspapers in Brazil, O Estado de São Paulo, whose headline was “Tailor Made Marketing”.