Cannes Lions

BANKING

FALLON, Minneapolis / CITIGROUP / 2006

Awards:

1 Shortlisted Cannes Lions
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"Desk" A guy is in his office talking on the phone, sorrounded by pictures of his family. As he talks, we realize that instead of having actual pictures on his desk, the guy has empty frames with each person (supposedly in the picture) crouching behind the frame.VO: "Tired of waiting for your rewards? Now that you can get Thank You Points with your Citi credit card and for banking at Citibank, you'll get cool stuff sooner".

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