Cannes Lions
BATES RED CELL LISBON, Lisbon / CAIXA GERAL DE DEPOSITOS / 2006
Overview
Entries
Credits
Execution
What’s the best way to show where we are in the world today? In the same technological way needed to link them all: by satellite. Using satellite images also gave a different way of looking at places and at the world in general – different perspective from a different bank. At the same time, by joining them in one unique place, we also emphasize the proximity that, in fact, the world has today.
Outcome
People passing were captivated by the profusion of different places on satellite images, stopping to look closer at the details of cities. As a collateral result, awareness by word of mouth was achieved, being commented on in generic newspapers as an out of the ordinary communication action.
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