Cannes Lions

BANKING

OGILVY INTERACTIVE, Vienna / RAIFFEISEN / 2005

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"What will I get out of a mortage saving plan in the future?" This basic question is answered in Utopia Today. A piece of interactive storytelling with its goal to entertain young customers of Raiffeisen. Users should find a way to mate the two main characters 'Melvin', a citizen of New Vienna and the bionic housemaid 'Kate'. The prediction of futuristic environments, talking flats and holographic media are truly science fiction now. But who knows, maybe we will fall in love with humanoid robots in our lifetime.

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