The campaign is a teaser spot luring to the Internet. What is more, the spot isn't stylish. It's simply bad. It's even turned off right in the midst of it. At the end there is only a reference to a website specifically created for this purpose. On this Internet page an entertaining 4' spot finally clarifies everything: shoot a better spot and win great prizes. The TVC is supported with large posters and POS material. You see a scene "crossed out" from the TVC with the reference to the website.

The campaign is being conducted for three months and will end on 30 June 2005. Therefore results are available as yet.