Cannes Lions

BANKING SERVICES

CONCEPT, Istanbul / SEKERBANK / 2010

Film
Film

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Description

Under the present circumstances of the Global Economic Crises and its’ reflections on existing Turkish market, the invisible Turkish working force of small and medium producers are seeking for survival. In this campaign Şekerbank targets to be the leading bank in the market to support small producers financially with the vision of ‘being beside them’. In order to imply the importance of small producers for the Turkish economy and Şekerbank, we stick to the expression of “ If producers becomes silent*, then the country becomes silent*’. Therefore 10 different films had been shot with absolute silence without voice over, sound or music. Every film reflected diverse businesses and the message was to hint the importance of small and medium producers for the economy during a recession and crises.

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