Cannes Lions

BANKING SERVICES

NEOGAMA/BBH, Sao Paulo / BRADESCO / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Since our priority media was a book, we could bring Bradesco’s brand closest to the people, and present in a smooth way what make Bradesco a complete bank. To illustrate the book, the top 20 Brazilian photographers were invited to represent all reasons. We created a book that became really respected and important not only to all clients that we were challenge to acquire, but also to all employees and Bradesco’s managers responsible for this task.

Outcome

A book, created as a media, not only became our promotional gimmick but also a best-seller in Brazil. As result, the number of Bradesco’s clients raised 17% more than market average. Also a copy of the book was requested by Bradesco’s employees, believing that it shows 120 excellent sales arguments.

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