Cannes Lions

BANKING TECHNOLOGY

TDA_BOULDER, Boulder, Co / FIRSTBANK / 2014

Case Film
Case Film
Case Film

Overview

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Overview

Description

FirstBank's mobile app is the easiest to use, demonstrated by a member of the Amish community - an American subculture characterized by their rejection of modern technology. They do not use electricity, telephones, automobiles or any other modern comforts. Given this person's lack of experience with technology, it underscores the easy-to-use nature of The FirstBank Mobile App.

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