Cannes Lions
TDA_BOULDER, Boulder, Co / FIRSTBANK / 2014
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FirstBank's mobile app is the easiest to use, demonstrated by a member of the Amish community - an American subculture characterized by their rejection of modern technology. They do not use electricity, telephones, automobiles or any other modern comforts. Given this person's lack of experience with technology, it underscores the easy-to-use nature of The FirstBank Mobile App.
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