Cannes Lions

Baptism

HENRY, Paris / UBISOFT / 2018

Film

Overview

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Credits

Overview

Description

Since his self-proclamation as prophet of the cult Eden’s Gate, Joseph has controlled the town of Hope County with his powerful powers of brainwashing, capturing all of its souls and converting them into his loyal disciples. It’s exactly one of those disciples in question in Baptism. Directed by Martin de Thurah, Baptism is a stunning window into a town riddled with fear and as Joseph begins the ritualistic baptism on his next innocent victim, the horrors of his endoctrinated regime are brought to light. The cinematographic treatise gives the villain an extraordinary dimension that has contributed to the success of this lawlessness year after year.

Execution

In the film, Joseph Seed is played by Greg Bryk. Bryk also plays Joseph in the game, so was already very invested in the character. The director said about Bryk "I loved working with a person who was so immersed in his role. He really appreciated that I tried to push it further." To keep continuity in the casting process Martin De Thurah used Bryk throughout his series of adverts for Far Cry 5, Baptism being the first part of his two-part series.

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