Cannes Lions

BARE BENEATH BEER PROMOTION

SPRINGER & JACOBY AUSTRIA, Vienna / OTTAKRINGER BRAUEREI / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Bare Beneath – the beer without manners is Austrias sauciest beer. It overrides all conventions and so should its communications. The speaking beer bottle is absolutely unprecedented. The sticker on the bottom flirts with other guests, while you're drinking beer. "Get laid?", "Pay for a round!", "Smile at me!" - expect interesting reactions from the people. The reward: a hot night or a slap in the face...

Outcome

The speaking beer bottle was distributed to clubs throughout Austria. The promotion achieved sustained success. Bare Beneath – is the talk of the town all over Austria. Now more than 120 clubs and bars stock the beer without manners in their range.

Similar Campaigns

8 items

DIAMOND OF CALIFORNIA NUTS

DEUTSCH, Los angeles

DIAMOND OF CALIFORNIA NUTS

2014, DIAMOND FOODS

(opens in a new tab)