Barni created one-of-a-kind New Year Workshop that totally changes children’s attitude in the act of gift giving during Christmas.

Instead of permanently getting gifts Barni’s New Year Workshop inspires and involves children into making their own New Year gifts themselves and presenting them to their nearest and dearest.

Barni’s New Year Workshop starts with a package. Every package contains fairytale characters and Christmas decorations for making a present by hand. Barni’s New Year Workshops have opened everywhere: online lessons at social networking sites, on the Barni website and creative workshops in large shopping centers.

Promo package with Barni’s New Year Workshop design in retailer’s shops throughout Russian Federation (approx.6 000) - 20.11.2015 - 10.01.2016

Barni’s New Year Workshop working period in shopping centers (14 MEGA trade centers in Moscow and key regions in Russia) – 04.12.2015 – 10.01. 2016

Online lessons - 30.11.2015 – 10.01.2016

Over 51 000 000 impressions in a spend of just 6 weeks

Sales have grown by 24%

Market share has increased by 3, 3%

But the main result is that 1 in 4 children in Russia has presented his gift to his family thanks to Barni ‘s New Year Workshop.