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Barni's New Year Workshop

E:MG, Moscow / MONDELEZ INTERNATIONAL / 2016

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Overview

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Credits

Overview

Background

The New Year period is a season traditionally filled with special offers from brands linked to presents, special packaging and discount offers. Kinder brand holds a leading position in the children's category, and, like other brands, falls into the category of “gifts for kids.”

Barni has a far more restricted promotional budget but, nevertheless, has set itself the long-term strategic goal to activate a new attitude of a very specific target audience - kids 3-8 y.o. during Christmas, more specifically, the winter holidays period and thus to become an integral part of Christmas for children.

Execution

Barni’s New Year Workshop starts with a package. Every package contains fairytale characters and Christmas decorations for making a present by hand. Barni’s New Year Workshops have opened everywhere: online lessons at social networking sites, on the Barni website and creative workshops in large shopping centers.

Promo package with Barni’s New Year Workshop design in retailer’s shops throughout Russian Federation (approx.6 000) - 20.11.2015 - 10.01.2016

Barni’s New Year Workshop working period in shopping centers (14 MEGA trade centers in Moscow and key regions in Russia) – 04.12.2015 – 10.01. 2016

Online lessons - 30.11.2015 – 10.01.2016

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