The strategic solution was a series of interactive web banners. Having a cut-out of utensil space, it urged the user to switch on the webcam. On doing so, they saw themselves live in the cut-out of utensil space in that banner space. Driving home the point that Bartan makes your utensils shiny as mirrors.The interactive idea was carried out on some of the most visited recipe, chef and food guide websites belonging to celebrated names in Indian cuisine like Chef Sanjeev Kapoor, Good Food Brands and Sify Foods, which are also very popular with Indian housewives.

The website link carrying the banner was forwarded like a viral video in groups. A few even posted it on social networking websites and urged friends to take the experience. The brand recall increased, which reflected on the shelf as well.Awareness increased many times. The top of mind recall on mirror-finish cleaning helped push it to a steady growth rate month on month over the previous year.The task was to reach the new-age housewife. And this media innovation made it possible. It also made the point with a 3.2% sale that came from the urban cities.