The billboard creative is kept very simple, with the AR-Code-Marker and easy to follow steps to scan and view the AR-technology.The program displays the BASE iconic flower blooming, displaying a greeting “Karneval” message from BASE and “Karneval” gear for user to position his/her friend and get a snap shot under the gear. The snapshot can be uploaded to one's social media pages. In addition there is a link to a “ask a mobile professional anything you always wanted to know about mobile” blog a click away on the display screen.

The creative on the billboard was displayed for one day. 12,2% of the daily contacts requested the AR-software, resulting in a total of 258. The campaign video aired on Facebook and YouTube, and the marker was printed on free cards and coasters. Thus these supporting campaign activities generated an increase of requests over the following days.