A multi-disciplinary awareness campaign:

A video that Baseball for All can share online, in donated media, and with potential donors.

Backdrop: We attended a Baseball for All National Tournament and captured footage of the girls in action.

Soundtrack: We secured gratis rights to use John Fogerty’s “Centerfield,” a song that millions of Americans associate with their earliest memories baseball, and asked the girls to recite the lyrics, bringing new meaning to the phrase: “Put me in coach.”

A multi-disciplinary awareness campaign:

A video that Baseball for All can share online, in donated media, and with potential donors.

Backdrop: We attended a Baseball for All National Tournament and captured footage of the girls in action.

Soundtrack: We secured gratis rights to use John Fogerty’s “Centerfield,” a song that millions of Americans associate with their earliest memories baseball, and asked the girls to recite the lyrics, bringing new meaning to the phrase: “Put me in coach.”

The result was a powerful film the would tug at the heartstrings of anyone who’s ever set foot inside a baseball stadium.

Secondary video consisting of more in-depth interviews with the founder of Baseball for All and some players.

Redesigned and modernized website –we developed a fresh look, as well as a CMS for keeping track of sign-ups, and increased the prominence of calls for donations.

New logo & branding

Social media

Key performance indicators:

We garnered almost 15 million total impressions and almost 250,000 social media impressions (as of January 15, 2017). And 500 new players have joined the Baseball for All community. Multiple tournaments are in the works for 2017.

Even more awareness:

• A coach from Australia signed up, saying they wanted to help create opportunities for international girls baseball events.

• Our founder has been invited to speak at a girls baseball forum in Pakistan

• Baseball for All was named as a finalist for the $125,000 Lids Tip the Hat grant. Founder Justine Siegal credited the video & campaign with giving Baseball for All the legitimacy to be recognized.