Cannes Lions

BASKETBALL APPAREL

R/GA, New York / NIKE / 2007

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Nikebasketball.com is the gateway to a world of athletes and performance gear that inspires today's up-and-coming ballers. It delivers exclusive content in a full range of digital formats for its young, mobile audience. The Second Coming feature assembles Nike's best players for the ultimate pickup game; you can watch the game, the TV spot and exclusive behind-the-scenes interviews with each player. The 25 Years of Force feature, narrated by hip-hop legend Rakim, is an immersive journey through 25 years of Nike athletes and Force footwear. The LeBrons feature is a surreal trip into LeBron's four alter egos, with original video games developed exclusively for the site.

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