Built with a flexible interface, NIKEBasketball.com can quickly adapt to showcase any campaign, product or player. The site is an immersive experience that appeals to fans of NIKE athletes and footwear as the premier source for exclusive content on shoes, players and events.

The site also features original video and branded games that extend and explore concepts from the LeBron James in Chamber of Fear and Vince Carter In-Flight offline advertising campaigns. An important addition for 2004/05 was the “Collection” section, which highlights shoes and memorabilia from NIKE’s rich history, along with innovative new footwear.