Cannes Lions
KOLLE REBBE, Hamburg / ZDF / ZWEITES DEUTSCHES FERNSEHEN / 2009
Overview
Entries
Credits
Execution
With the technical execution and the invention of a new, unknown form of advertising we managed to break people’s mechanisms of viewing and perception. The campaign also reached maximum attention and approval ratings.
Outcome
Impressed by the spectacle, many passengers quickly pulled out their mobile phone cameras and documented the form of advertising. The photos and video footage quickly spread throughout the Web, ensuring a positive brand image for ZDF.
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