Cannes Lions

BATMAN RETURNS MOTION PICTURE

KOLLE REBBE, Hamburg / ZDF / ZWEITES DEUTSCHES FERNSEHEN / 2009

Overview

Entries

Credits

Overview

Execution

With the technical execution and the invention of a new, unknown form of advertising we managed to break people’s mechanisms of viewing and perception. The campaign also reached maximum attention and approval ratings.

Outcome

Impressed by the spectacle, many passengers quickly pulled out their mobile phone cameras and documented the form of advertising. The photos and video footage quickly spread throughout the Web, ensuring a positive brand image for ZDF.

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