MARCEL FRENSCH & ROGIER MAHIEU, Huizen / WAR CHILD / 2017
We see a boy in a refugee camp. He's together with his best friend; Batman. They are doing all sorts of nice stuff together, like playing soccer, arm-wrestling, playing with the boy's kite etc. Batman is the hero of the boy and his biggest friend. At the end, when the music stops, we see that Batman transforms into the boy's father. He's holding the boy and the're on the run for war. We see the tagline; "Unfortunately for some, fantasy is the only way to escape reality. Help the children affected bij war". Now we understand that we were in the boy's imagination. And that he portraited his father as a superheroe.
Y&R CHICAGO, Chicago
2008, NATIONAL PARKS CONSERVATION ASSOCIATION