Cannes Lions

BATTERY ENERGY DRINK

LOWE & PARTNERS, Helsinki / SINEBRYCHOFF / 2006

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A man is dancing at a rave party. Drops of sweat hurtle through the air as he swings his hair backwards. Actually, it is not sweat, but water. The lights are not from a club, but from a lighthouse. The guy is surfing at night time and under strong influence of Gingered Battery energy drink.

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