Battery Energy Drink is sold in over 20 countries worldwide. In Europe it is the second best-selling product in its class. How does a product like Battery reach a global audience without massive media advertising? The Internet was a central role in its international communication strategy. The goal of the Batterydrink.com project was to create the most interesting energy drink website in the World. It is a rich-media brand site that offers product information and a bit of entertainment. Batterydrink.com is also used as a centre for marketing campaigns and promotions throughout the World.