Special “weeble” bottles of alcohol-free Bavaria were created as promotional material. These bottles had a major differential: they could wobble, but wouldn’t fall down. They were distributed and set on bar tables, generating curiosity and interaction.

The piece generated full curiosity and interaction as people were surprised to see the bottle wobble and not fall down. 100% of the people impacted by the action interacted with the bottle and found out that it is possible to have fun drinking alcohol-free beer. There was an increase of 47.31% in sales of alcohol-free Bavaria in every establishment where the bottles were placed.