Cannes Lions

BAVARIA BEER

TRIBAL DDB AMSTERDAM, Amstelveen / MILLER BRANDS / 2001

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Briefing Bavaria, a Dutch beer brand, has launched a special sales promotion: people can collect the crown corks of Bavaria beer bottles. By collecting these corks, they can profit from promotions of brands & services around the Netherlands. Ranging from professional national companies to local private initiatives. Create a website that serves as a place of information where you can to exchange your corks for discounts. Concept A website where you can read the latest news on added promotions and search on the amount of corks of province where nice promotions take place. We also added e-Kronomics: the value of a cork calculated by the amount of corks available on the Dutch market and the value of the promotions throught the country. The whole has an over-exaggerated price-buster or discount style.

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