We took advantage of a well known gesture: to reach for a beer inside the refrigerator! To make sure 300.000 consumers noticed our client´s new packaging, we created a giant, real size “frige folder insert”, and placed it right in the middle of one of São Paulo´s largest newspapers.It was an instant success and Bavaria got great free media coverage.

Huge good news.40% sales increase followed by 2% in market share growth and a huge campaign recall among consumers and retail.This was the one and only effort realized to communicate Bavaria´s new packaging design so the results achieved come straight from our media solution.