Cannes Lions

BAVARIA PREMIUM BEER

PUBLICIS BRASIL, Sao Paulo / CERVEJARIA KAISER / 2006

Film
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We see old photos on an album. V.O.: "How come friends always look so serious on old photos?" Cut to a party a century ago. Everybody's having a great time. When they're about to take a picture, somebody screams: "We're out of beer". The happy faces become sad. V.O.: "Oh, now I see..."

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