Cannes Lions

BAYGON

VVL/BBDO, Brussels / BAYER / 2003

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Overview

Entries

Credits

OVERVIEW

Execution

SmartPub (a media company that markets advertising space on cars) organised a contest to cover a Smart in an original and effective way. We participated and our entry won the gold. So we found an idea for the medium instead of the other way around.

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THE Campaign

MULLENLOWE BRASIL, Sao paulo

THE Campaign

2022, BAYER

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