For the first time in the BBC's history the film was broadcast simultaneously across all of the BBC's 4 TV channels, 59 Radio stations, online, BBC Worldwide and even the World Service (available 200 countries). 

It launched to an immediate audience of 55 million people, attracted 30 million views on Facebook and YouTube within a week, and an unprecedented 1.4 billion web impressions.

It was covered by news channels across the globe including U.S, Australia, Brazil and Germany. Twitter impressions were over 1 billion and trended on 5 of the 10 world Twitter trends, with a 97% positive reaction.

As a world first, the single was launched jointly by the world’s biggest three lables working together (EMI, Sony, Universal).

The BBC launched its BBC Music Awards with the film and the show was closed by our arrangement of God Only Knows to a stadium audience of 30,000 fans. 

The BBC Music brand was launched and delivered attribution back to the BBC for everything the BBC contributes to music.

Seen by an immediate audience of 30 million people.

The film was reposted more than 330,000 times.

Viewed more than 30 million times across Youtube and Facebook.