Rooted in a truth that people remember where they were when pivotal news stories break, the ad is directed in a deliberately filmic observational style, to let those powerful moments re-ignite in the viewers’ minds, to bring it all back to them. Significant news events from the past 40 years, lead up to, two simple questions: Where were you when you heard the news?Where will you be next time?

We cut to a girl is in a busy train station reading the latest news on her mobile phone.