Cannes Lions
RAINEY KELLY CAMPBELL ROALFE/Y&R, London / BBC / 2008
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The campaign centres on the line ‘Amazing music. Played by an amazing line up’, which allowed us to showcase the likes of Russell Brand and Chris Evans at the same time as celebrating the huge diversity of the music they broadcast.The campaign features some of the UK’s best known DJs performing all-time classic musical intros, demonstrating why BBC2 is the most popular station in the UK through the power of its line up and what they play.
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