Cannes Lions
PROXIMITY BBDO, Brussels / BBDO / 2008
Overview
Entries
Credits
Execution
We admitted our mistakes by launching a Dull Parties Liberation Front that took over the campaign and the event in a true disco guerilla style in order to make them equally entertaining.
Outcome
The highest response ever for an internal event of BBDO Belgium: 85% of the invitees registered.An unintended viral effect: lots of uninvited party crashers tried to register.A great party, smiling faces all over and raving reactions from our clients.
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