The advertisement begins by showing a mom cooking in the kitchen on a hot summer night. The children ask why she wouldn’t turn on the air conditioner (a typical product that destroys the environment by taking a large power consumption). The mom suddenly turns around with a knife in her hand, to reenact a horror movie, giving her children the chills without turning on the air conditioner. The ad delivers a message that “just by using the BC Green Card, funds are raised for the earth.”