P&O Cruises urges ‘Earthlings’ to be free and move to another world, as it repositions itself under the ‘Like no Place on Earth’ tag line.

The TVC seeks to convert ‘Earthlings’ into ‘Cruiselings’ and help them live more freely. You see, Earthlings' lives have become so busy, so serious; they've forgotten what true freedom feels like. It celebrates the types of people who sail with P&O Cruises already: ‘Cruiselings’ and sends a clear message: "Be Free Earthlings".