Client's brief: To make a short film style commercial broadcast on the internet to encourage surfers to go outdoors more often. Marketing objectives: By raising the issue that people nowadays are becoming more and more estranged from the natural, hence to encourage them to go outdoors. The aim is to establish the image that Be-Pal is the leader among outdoor magazines. Target audience: Young active people who are accustomed to the modern, convenient but tiring city life.