Cannes Lions
BBH, Los Angeles / E! NEWS / 2017
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Description
Our Be Pop Cultured film for E! News demonstrates the importance of being in-the-know, and the embarrassing situations that can occur if you’re out of the loop. The film portrays a misunderstanding between a father and son, which occurs because the father does not understand a pop culture reference.
The film opens with a father painting porcelain china dishes black, because he had heard his wife talking about “black china.” In reality, she was talking about the celebrity “Blac Chyna.”
His son enters and quickly realizes his father has made a mistake - but he doesn’t clear up the confusion. Instead, unbeknownst to his blissfully unaware dad, he makes fun of him, using more references he doesn’t understand.
The film concludes with, “If you think Blac Chyna is imported porcelain, you need to Be Pop Cultured,” positioning E! as the place to go to stay up-to-date on pop culture.