Cannes Lions

Be Soft. Be Strong.

DEUTSCH LA, Los Angeles / GEORGIA PACIFIC / 2017

Awards:

1 Shortlisted Cannes Lions
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No one wants to openly talk about it, but pregnancy is not always easy. So many pregnancy ads show glowing, happy moms rubbing their belly. But what does it look like on the not-so-pretty days, or nights? This film shows both the softness and strength it takes to be an expecting mom, even in the middle of the night. This film shows a very pregnant women going back and forth to the bathroom throughout the entire night, as is very common when pregnant. Of course she loves and is excited for her baby, but she is also very tired. Every time she gets back to bed, she has to head back to the bathroom.