Cannes Lions

BEACH AWARENESS

GREY PUERTO RICO, Hato Rey / COORS BREWING COMPANY / 2008

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This TV spot aims to communicate the difference we can make in our world when we unite. Here we will see hands from different races, ages and genders uniting to form the ocean, conveying the idea that as more people “give a hand” we can give shape to our environment. The spot closes with the line “Together for our beaches”.

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