Cannes Lions

BEACH FASHION BRAND

Boldº_a design company, Rio De Janeiro / BANCO DE AREIA / 2010

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Overview

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Credits

Overview

Description

To develop a super premium catalog for a women beach fashion brand.

Execution

The catalog cover is on tracing paper with high gloss varnish. Locally, an uncommon technique, developed in partnership with a printing company. Add to that, chromatic color paper matching client’s pantone color, UV local varnish and a double center page maximum print size.All these attributes differentiate the catalog and brand when comparingit to direct competitors’ communication.

Outcome

The client owns another brand. We got this account, a young man’s fashion brand.

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