Cannes Lions
DDB PARIS, Paris / DOCTORS OF THE WORLD / 2017
Overview
Entries
Credits
Description
« The Beauty of the World » plays on an apparent paradox. On the idea that you can find some true beauty in the darkest places in the world. It is up to everyone to help create that beauty.
Execution
"Placement/location: Outdoor (metro),
Press NOTRE TEMPS, Paris match, Télérama ,La Vie"
Outcome
Globally, online, the film got 4 million views, and received 35,000 likes and over 11,000 shares on Facebook. Moreover, Doctors of the World surpassed their fundraising goals, raising 1.2M euros during the campaign, a 4% increase over the previous year.
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