The new Dove.com is a place where millions of women can experience and participate in a global community brought together by the Dove Real Beauty philosophy, compelling content, beauty products and conversation. The site was conceived and designed by us—along with content and technology partner MSN.A dynamic, fluid interface design—based in part on the theory of natural human interaction—allows users to participate in an ever-evolving, user-centred Dove brand experience. Dove.com serves as the hub of a larger ecosystem designed to reach beyond the boundaries of classic website architecture by means of content aggregation and distribution.