To fight ubiquity with the proliferation of beauty salons, Royal Belle needs to stay top of mind and stand out as the bona fide player.

Like it or not, beautiful people often have it good. Thus, the simple graphic design vividly captures the advantages of looking good vs those who do not. Through a touch of humor, we hope to urge all girls that beauty is not proprietary and all it takes is a mere visit to Royal Belle to redress all.

The campaign was very well received by both existing and new customers. The traffic did increase significantly with a 20% increase in new members signing up for beauty packages.