Cannes Lions

BEAUTY STORES

ALMAPBBDO, Sao Paulo / BOTICARIO / 2009

Film
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Description

A 5 year-old girl notices that her goldfish is dead. Her mother approaches her and, then, camera shows the fish rising to heaven. The goldfish meets other sea creatures, all of them with wings, like angels. There’s a party up there, with all fishes enjoying their afterlife. Camera shows again the girl and her mom, looking at the dead fish, but now, they’re smiling. The girl is impressed about the beautiful story her mother has told her.

super: YOUR MOTHER SHOWED THAT THERE’S BEAUTY EVERYWHERE. IT’S TIME TO THANK HER.

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