Spikes Asia

Beauty Tips by Reshma

OGILVY & MATHER MUMBAI / MAKE LOVE NOT SCARS / 2016

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Overview

Background

In India, almost every day an angry man throws acid on his girlfriend’s or wife’s face. Over a thousand cases of acid attacks are reported every year. The Supreme Court of India has banned over-the-counter sale of acid since 2013. Yet acid is easily available. Make Love Not Scars, an NGO dedicated to acid attack survivors, took on a mammoth task – to ban over-the-counter sale of acid.

Description

A series of beauty vlogs were launched on YouTube, where an acid attack survivor Reshma shares beauty tips with the world. Each vlog ended with a plea to crowd source signatures on a petition addressed to the Prime Minister of India for enforcing the ban on open sale of acid.

Execution

A series of beauty vlogs were launched on YouTube, where an acid attack survivor Reshma shares beauty tips with the world. Each vlog ended with a plea to crowd source signatures on a petition addressed to the Prime Minister of India for enforcing the ban on open sale of acid.

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1 Cannes Lions Award
Beauty Tips by Reshma

OGILVY & MATHER MUMBAI, Mumbai

Beauty Tips by Reshma

2017, MAKE LOVE NOT SCARS

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